Sonal Singh

Live Life to the Fullest

Sonal’s motto in life has been – you have but one life, so live it to the fullest. She commenced her entrepreneurial journey in 2007 by founding ‘Rian Placements’ which is an executive search firm operating in the domestic recruitments segment. In 2015, she started another venture called ‘Crafts Nook’ which is currently a handicraft store on Facebook focusing on Indian handicrafts. Both ventures are women oriented.

"Life is an opportunity that knocks on your door just once, make the most of it" – This is the creed that I have lived my life by.

I am an MBA in finance. Post a brief stint at Delhi Stock Exchange, I shifted to MP after marriage. I joined a coaching institute called Professional Tutorials as their Personality Development Programme head. My husband’s job transfer from MP to Mumbai and the subsequent birth of my daughters, led to me taking a sabbatical for a few years.

I commenced my entrepreneurial journey in 2007, when I founded Rian Placements which is an executive search firm operating in the domestic recruitments segment. Rian was initially a work- from- home venture which has today grown into a women centric consultancy operating from 2-3 locations in India. Today Rian is a chain of women/ladies working towards a common goal. We have both, full time employees and also work-at-home moms, who work for us on a flexi-time basis. Our main focus is executive search and career counselling.

In 2015, I founded another venture called Crafts Nook which is currently a handicraft store on Facebook. It is a corporate and personalized gifting platform focusing on Indian handicraft. India has an abundance of talent and Crafts Nook is an initiative to give these talented individuals (be it housewives, artists, small kaarigars or job workers) a platform to showcase their art/craft. Our aim at Crafts Nook is to tie up with talented housewives and students and give them a chance to sell their art through us. Since inception, Crafts Nook has been successful in initiating partnerships with various artists and kaarigars who have created some exceptional designs in handcrafted jewellery, marble and other home decor art for us.

The entrepreneurial journey, although immensely satisfying, has not been one without challenges. The biggest challenge was not just setting up a business but also juggling multiple roles at the same time. Being a wife and mother, it has been challenging to carve out time to devote to a full-fledged career, and initially the going was very tough. Setting up a business and managing it profitably is a daunting task and my journey so far, like most women in the same situation, has not been without trials and triumphs. When I started out, I initially worked from home and was handling things single-handedly. My daughters were very young and being in a nuclear family, familial support was missing. Gradually, as business grew I partnered with like-minded women who found themselves in similar situations. They were qualified but stuck at home due to the demands of infant children or a family. Together, we built up a network and soon were able to expand the business to a level wherein we moved into our own office space. Today, whatever measure of success I have achieved, I owe to both my family and also to these amazing ladies who have helped me to shape both Rian Placements & Crafts Nook into the platforms that they are today.

There have been instances when people (family and friends) have asked me, “How do you manage to do so much?” My answer has always remained the same – I am passionate about what I do. I am passionate about running operations and I love the adrenaline rush and challenge of constant work and facing deadlines. My motto in life has been – you have but one life, so live it to the fullest! And, that is exactly what I do and preach. I have one life in which to learn, to adapt and to accomplish, so I make the most of it with a positive attitude.

In retrospect I feel content with the body of work that I can account for in my name. But, the milestones that we have achieved are still on a road that is being travelled and we do have many more miles to cover still.


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