Anuradha Parekh

Media, a medium for social change

Anuradha, the founder of ‘The Better India’ has made use of media to change people’s lives and perspectives by showcasing stories of unsung heroes. She aims to positively impact the lives of 1 million people by the end of 2018 by using a popular Indian language to reach out to a wider audience.

As a kid, Anuradha dreamed of becoming an astronaut. Never did she imagine that one day she would be giving wings to the dreams and aspirations of millions of Indians and helping them soar. An engineer by education and an IT professional/consultant by profession, Anuradha eventually went on to set up India's largest impact media platform, A new-age media company driven by technology, The Better India inspires over 40 million people every month by reporting incredible stories of change and resilience.

Always inclined towards social change with an urge to help the less privileged, Anuradha founded The Better India in 2008 with a vision to curate and distribute citizen action driven positive stories. At a time when news was synonymous with negativity and sensationalism, Anuradha was quick to realize that the media space was devoid of positive, inspirational content of people who were making a difference. With a drive to do something out of the ordinary, Anuradha started The Better India as a personal project that showcased the stories of change makers, innovators, and unsung heroes in and around Bangalore.

Soon, positive feedback started pouring in from readers across the country and the content she carefully curated on, what was then still a personal blog, started to have a ripple effect in driving social good. The turning point in Anuradha's life happened when readers started regularly writing in to tell her how her stories had changed their lives and perspectives. The people, whose initiatives she wrote on, reported that they received huge support after the coverage. It was with this impetus that she dived into The Better India full-time in 2013, leaving behind the pleasures of a cushy job and the perks that come along with it.

Today, Anuradha takes great pride in the fact that “almost every story we write ends up catalyzing large-scale impact on the ground.” From bringing light and water in Indian villages to ensuring children begging at Mumbai signals get a shipping container school, the impact created by The Better India, with Anuradha at its helm, has been tremendous and far-reaching. She aims to positively impact the lives of 1 million people by the end of 2018.

Anuradha plans to expand The Better India to a popular Indian language, so that it can reach out to and inspire many more millions of Indians who cannot read English, and convert them into change-makers.

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